Hindustan Unilever is associating with small-format retail through its Super Value Store, Dabur with Parivaar and Marico with Mera. At many shops, the counter has been modified into a U or L shape so that the shopper can move and pick items.
Britannia executives were, however, non-committal on whether the company had initiated discussions to return the Little Hearts trademark and the right to use the product recipe back to Groupe Danone.
The concerns have grown after the ICL decided to postpone its tournaments from October 1 to mid-November this year.
As the Men in Blue flew home to a hero's welcome in Mumbai, advertisers are betting over Rs 250 crore in the next 90 days on cricket TV broadcasts -- a hefty 16 per cent of average advertising spends in the festival season.
Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 to Rs 15 lakh can now hope to hit Rs 30 lakh for new deals. Bowler Sreesanth's endorsement tag has shot up from Rs 25 lakh to Rs 40 lakh.
While everyone from economists and management consulting firms use the promise of a "Young India" as a compelling argument to pit India against an "Ageing China", a study says marketers might be missing the big picture.
In return, the BCCI is offering a revenue share from stadium advertising and gate money but not television rights.
Zee TV is fast closing in on general entertainment channel leader Star Plus in terms of viewership.
Raghav Bahl-promoted media company Television Eighteen Group is paying over Rs 340 crore to buy out the rights of films in two of Bollywood's biggest movie deals.
The content providers -- TV channels, FM Radio stations, e-commerce companies and credit card majors -- have blamed the service providers and mobile value-added services (VAS) operators for the problem.
The bidding companies have the choice of either bidding individually or as a group.
The full-fledged residential academy will accommodate the country's top 80 emerging cricketers and be equipped with a health centre, gymnasium and restaurants.
The bidding companies have the choice of either bidding individually or as a group.
Star cricketers in the ICL will earn more than BCCI cricketers primarily because of the way the contracts are structured.
Integrated media and entertainment company Eros International is planning to set up an animation studio in India.
There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.
Warner Brothers plan to make three-four Hindi movies each year and is eyeing producing mid- and big-budget films across genres.
This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
Leveraging the popularity of their cartoon characters, all the top Indian children's channels - Nickelodeon, Cartoon Network and Disney - are getting aggressive in the area of publishing for children as well.
Three leading general entertainment channels - Star India, Zee TV and Sony Entertainment Television - together may lose Rs 11 crore (Rs 110 million) from the underwear ads, which will soon be off air.
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